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MBN USA Powering Minority & Multicultural Business and Community News

MBN USA – News Platform

How Qme Spotlight guided the development of the

MBN USA National News Distribution Engine

At the beginning of 2021, MBN USA CEO Don McKneely pursued Qme Spotlight to help them rethink their digital news distribution model to meet a 21st-century cross audience. After nearly 33-year of championing Minority Business Inclusion and Supplier Diversity business news, Don wanted to expand the MBN news engine to reach and serve the underrepresented minority and multicultural businesses and communities.

The Qme team went to work to lead a total business overhaul to take Don’s vision for the company to the next stage.

Bringing The Dream to Life
Activities:

– Discovery, Consultation & Strategy
– Rebranding & Design UI/UX
– Creative Graphics Design
– Digital Solutions Development
– Deployment
– Business Planning
– Marketing Strategy & Plan Development
– Customer Acquisition Services
– Corporate Partner’s Acquisition
– Sales Support and Execution
– Digital Platform Management
– Hosting & Maintenance
– Data Management and Monetization
– Professional Business Services Consultation

The rest is history. On April 2, 2021, the new MBN USA relaunched.
This client is experiencing an exciting growth trajectory and on track to tripling growth in just year one of their relaunches.

 

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Mohammad Kasim

Creative Director / Business Success Consultant

15+ years experience in Design Creative and UI/UX Digital Solutions.
As we call him at Qme, Kasim is a specialist when it comes to translating ideas into intuitive designs that communicate your digital products. He does not restrict himself to design; he is able to leverage his cross-skill to support innovation across the Qme ecosystem.

Kasim believes that a properly executed product design should translate into economic value for that business. Kasim leads both pre and post-design thought processes and research to ensure optimal brand aesthetics and experience for your end-user.