Strengthening Communities Through Identity

Like the threads that hold our world together, communities are the commonalities between groups of people that cause them to come together for the greater good. Communities are only as strong as that bond. However; they must be nurtured and bolstered through constant effort. A strong sense of identity helps people from varying backgrounds unite within one group. Therefore, to ensure a community’s strength, there must be a solid definition of what makes that particular group’s similarities unique on a larger scale. The group must have an identity distinct from others around them.

To accomplish this, consider working within your community in team-building exercises and similar activities. If your community is made up of hundreds of different backgrounds and worldviews, don’t sweat it – focus on the commonalities that bring you together. If your identity is too broad, you will lose interest and involvement. For example, if you are an environmentalist group, focus on your particular geographical area as your point of interest.

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Mohammad Kasim

Creative Director / Business Success Consultant

I specialize in designing and developing user interfaces and digital products. I don’t restrict myself to design. The blend of design, user experience, marketing, and business is where I feel I excel. A properly executed product design should translate into economic value for your business. Through research into the target audiences, your business is serving, I can help to identify the needs of your prospects and clients, then re-sync that with your value proposition. By developing branded aesthetics and the right product strategy, your end-user will then enjoy the best possible user experience