Strengthening Communities Through Identity

Like the threads that hold our world together, communities are the commonalities between groups of people that cause them to come together for the greater good. Communities are only as strong as that bond. However; they must be nurtured and bolstered through constant effort. A strong sense of identity helps people from varying backgrounds unite within one group. Therefore, to ensure a community’s strength, there must be a solid definition of what makes that particular group’s similarities unique on a larger scale. The group must have an identity distinct from others around them.

To accomplish this, consider working within your community in team-building exercises and similar activities. If your community is made up of hundreds of different backgrounds and worldviews, don’t sweat it – focus on the commonalities that bring you together. If your identity is too broad, you will lose interest and involvement. For example, if you are an environmentalist group, focus on your particular geographical area as your point of interest.

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Mohammad Kasim

Creative Director / Business Success Consultant

15+ years experience in Design Creative and UI/UX Digital Solutions.
As we call him at Qme, Kasim is a specialist when it comes to translating ideas into intuitive designs that communicate your digital products. He does not restrict himself to design; he is able to leverage his cross-skill to support innovation across the Qme ecosystem.

Kasim believes that a properly executed product design should translate into economic value for that business. Kasim leads both pre and post-design thought processes and research to ensure optimal brand aesthetics and experience for your end-user.